Mike Taravella and Will Coleman interview Kris Reid of Ardor SEO.
Key Information:
A company with a quality product is only as good as the amount of customers they bring in.
Focus on tasks that directly correlate with revenue generation. Good marketing is often the missing piece for struggling businesses.
Marketing 101:
- Identify your niche target market
- Craft your message to a particular subgroup within that market
- Solve a specific problem for your target group
Common Marketing Mistakes:
- No target Market identified
- Message is not crafted for a particular group
- No clear problem is being solved
The goal of good marketing is not just increased traffic, it is also increased lead conversion rates.
Expert Pro Tip: “Get your digital marketing right”
Contact Information:
Google – “The Coolest Guy in SEO”
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