The Mentalist’s Guide to Negotiation: Tricks, Psychology & ROI | Jake & Gino Poadcast

In this powerful Jake & Gino episode, Jonathan unpacks the psychology behind attention, influence, and performance—from juggling fire at 13 to helping corporations crush trade show ROI. With real-life stories, persuasive wisdom, and tactical negotiation advice, this episode is a must-listen for entrepreneurs, real estate investors, and anyone in the business of influence.

Learn how applied psychology, mentalism, and communication mastery can give you an edge in business, leadership, and everyday life.

 Topics covered:

• Turning childhood curiosity into a global career

• The secret weapon behind great public speakers

• Why most trade show marketing fails

• Mentalism vs. magic vs. sales

• How to eliminate bad leads and attract ideal clients

• The psychology of persuasion and performance

Guest: Jonathan Pritchard
Website: https://icanreadminds.com

 Chapters:

00:00 – Introduction  

00:02:14 – Childhood Magic, Fire Juggling & Unemployability  

00:06:00 – Mentorship and Learning to Juggle Fire  

00:10:23 – From Magic to Mind Reading to Business Consulting  

00:16:36 – Turning a Crowd into Qualified Leads  

00:18:43 – Applied Psychology, Trust, and Audience Manipulation  

00:28:02 – Tactical Tips for Everyday Negotiation  

00:32:48 – Enterprise Sales and Anticipating Veto Players  

00:43:16 – Why Surprise Kills Deals (Unless You’re on Stage)  

00:59:19 – Marketing Tip: Repel the Wrong Customers  

01:00:57 – Gino Wraps it Up