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4 Reasons Why Multfiamily Owners Sell | How To with Gino Barbaro

Why do property owners really sell their multifamily assets? In this power-packed “how-to” episode, Gino Barbaro, co-founder of Jake & Gino, breaks down the 4 key motivations behind a seller’s decision to exit a deal using the P.L.O.P. framework — Price, Lifestyle, Opportunity, and Problem.

Why do property owners really sell their multifamily assets? In this power-packed “how-to” episode, Gino Barbaro, co-founder of Jake & Gino, breaks down the 4 key motivations behind a seller’s decision to exit a deal using the P.L.O.P. framework — Price, Lifestyle, Opportunity, and Problem.

From real-life examples to negotiation tips, Gino walks you through:

  • What questions to ask sellers

  • How to understand their motivations

  • How to align your investment goals with their circumstances

Whether you’re an active investor or just getting started in real estate, this episode will sharpen your buying skills and help you close profitable deals — not just any deals.

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