Cash Flow Investing with Garrett Gunderson

Garrett Gunderson

Garrett is the Chief Wealth Architect at Wealth Factory and author of the NY Times best-seller, Killing Sacred Cows. Wealth Factory helps entrepreneurs optimize cash flow, streamline their finances and keep more of their hard-earned money so they can make more powerful investments in their best wealth creator: their business. He’s appeared on ABC News Now, Your World with Neil Cavuto on Fox, CNBC’s Squawk on the Street and more. His first firm made the Inc 500.

In this week’s podcast, Garrett dives into cash flow investing versus accumulation investing. He shatters the myths that the financial media has been propagating, such as the 401k is the best vehicle for retirement, and that higher risk leads to higher returns.

Garrett gets his clients to tap into their Soul Purpose by aligning their values, abilities and their passions to lead to true happiness. The accumulation mindset distracts us from achieving our Soul Purpose, and we need to realize when we are living in scarcity!


Where does Garrett begin with his clients to add value? He calls them the 4 Is:


  • IRS- Let’s take care of your taxes
  • Interest- Let’s look at your credit score, negotiate the best interest rates
  • Investments- Highlight any non performing assets and ones with high fees
  • Insurance- Insure the catastrophic and not the consequential

His holistic strategy is to maximize these four key areas in his client’s life.

Killing Sacred Cows is a herculean task, but after listening to the podcast, I know that you will become a Garrett disciple. I bought his book back in 2008, and I credit his writing to guiding me on my journey to becoming financially free and leading a life with Soul Purpose.

Garretts Website: https://wealthfactory.com/

Ginos Review of Garretts Book: https://jakeandgino.com/killing-sacred-cows-by-garrett-gunderson/

Top 10


Economic Independence
Lessons Learned
The Scarcity Myth
Killing Sacred Cows
Soul Purpose
Delivering Value
Retirement Plans
Tax Advantages
Maximize Opportunity
And much more!


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