On this episode, Jake and Gino interview Nir Eyal. Nir is the author of “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life”.
Previously, he taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School, and has sold two technology companies since 2003.
For most of his career, he has worked in the video gaming and advertising industries where he learned and applied (and at times rejected) the techniques used to motivate and manipulate users. He writes to help companies create behaviors that benefit their users while educating people on how to build healthy habits in their own lives.
03:54 Drive to relieve discomfort, is the root cause of our behavior
05:55 Internal triggers
09:20 Brain is lazy
11:11 What does indistractable mean?
14:41Behavior changes requires identity change
16:30 Our perception who we are changes what we do
18:37 Turning values into time
21:10 Predictive processing
25:54 how to manage distraction
28:08 Dangerous form of distraction
32:03 Problem with to-do list
34:40 Hack back the triggers
36:23 Discontent drives us forward
40:35 Enjoy the climb
43:48 Write down the preceding emotion
46:00 Be responsible and be a claimer
49:00 Use “Do Not Disturb”
Check more about Nir’s initiatives:
About Jake & Gino
Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company that controls over $100,000,000 in assets under management. They have created the Jake & Gino community to teach others their three-step framework: Buy Right, Finance Right and Manage Right®, and to become multifamily entrepreneurs.
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