How to Become a Commercial Real Estate Broker with Joe Killinger | Jake & Gino show

Want to break into CRE the right way? How to Become a Commercial Real Estate Broker—with real training, content strategy, and deal-making—starts here.

In this episode, Joe Killinger (Commercial Brokers International) breaks down how to become a commercial real estate broker and actually stick with it. We cover the first 90 days of training, the skills that matter (listening > pitching), and how content marketing (YouTube, LinkedIn, TikTok) drives inbound leads. You’ll learn a practical outreach framework, why analytics beat guesswork, and how affiliate networks unlock multi-market clients. We also touch on rates, retail’s comeback, and what to ask brokerages before you join. If you’re serious about how to become a commercial real estate broker, this conversation gives you a playbook you can use today.

 Connect with Joe Killinger: joekillinger.co | joe@joekillinger.co

Chapters:

00:00 – Introduction

06:58 – Digital marketing for brokers: YouTube, LinkedIn, TikTok

09:17 – Be authentic, use analytics, and repurpose winning content

14:02 – Should new brokers start a podcast or YouTube? When & how to prepare

23:39 – Industry shifts: rates, dry powder, and why transactions slowed

35:01 – Retail outlook by market + “boots on the ground” lessons

42:09 – Joe’s free “First 90 Days in CRE” guide & recommended reading

48:17 – Gino wraps it up