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Indistractable: How to Control Your Attention and Choose Your Life with Nir Eyal

On this episode, Jake and Gino interview Nir Eyal, the bestselling author of “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.”

Key Insights:

00:00 Introduction

00:44 Hooked: How to Build Habit-Forming Products

02:52 Breaking the bad habits

06:00 The most common Energy Blocks and how to heal them

08:30 How to focus more effectively and rule out distractions

14:25 ‘When you invent the ship, you invent the shipwreck’ – Paul Virilio

17:40 How to develop good habits

23:55 The best product wins?

26:05 4 ways to break customer habits

35:37 Best success habits

36:08 Tips to scale up a business

37:30 Book recommendations: Factfulness: Ten Reasons We’Re Wrong About The World

42:10 Wrap-up

Visit Nir’s website: https://www.nirandfar.com/

About Jake & Gino

Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company that controls over $225,000,000 in assets under management. They have created the Jake & Gino community to teach others their three-step framework: Buy Right, Finance Right and Manage Right®, and to become multifamily entrepreneurs.

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