Lease and Learn: The Rev-olution in Multifamily Management | Jake & Gino Podcast
Join Jake and Gino as they sit down with Peter Roisman, the co-founder and CEO of Rev, a property technology company revolutionizing multifamily leasing space. With over 30 years of entrepreneurial experience (including scaling nearly 200 ambulatory surgery centers), Peter brings a fresh, data-driven, and empathetic perspective to one of real estate’s most overlooked areas: leasing.
Join Jake and Gino as they sit down with Peter Roisman, the co-founder and CEO of Rev, a property technology company revolutionizing multifamily leasing space. With over 30 years of entrepreneurial experience (including scaling nearly 200 ambulatory surgery centers), Peter brings a fresh, data-driven, and empathetic perspective to one of real estate’s most overlooked areas: leasing.
In this episode, Peter shares how Rev uses 1,000+ data points, secret-shopper insights, and AI-powered training modules to upskill leasing agents and boost net operating income (NOI). They discuss why leasing agents are often the least trained yet most essential team members, the real difference between managing and leasing, and how to create a Chick-fil-A-level customer experience on your property.
What You’ll Discover:
• How Rev is “revving up” the multifamily industry
• The transition from surgery centers to property technology innovation
• The need for comprehensive leasing training and secret shopper audits
• Sales fundamentals and leadership in property management
• The impact of COVID and labor market challenges on leasing
• Integrating maintenance for a superior resident experience
Guest Links & Resources:
Rev Website: https://www.rev-leasing.com/
Chapters:
00:00 – Introduction
01:25 – Rev & the Transition
02:34 – Why Multifamily
07:10 – Scaling Problems: From Greystar to Your 50-Unit Building
12:56 – What Makes a Rock-Star Leasing Agent
14:25 – Why You Should Invest in Leasing (Not Fear It)
19:10 – The Leasing Agent Trap: Promoting Without Leadership Skills
21:14 – Breaking the Cycle of Hiring Underperformers
24:12 – Pricing, Concessions, and Protecting Your NOI
25:06 – How Better Leasing Leads to Better Lending
28:50 – Missed Opportunities: Garbage, Bad Tours, and No Upsells
33:37 – Final Thoughts, Tech + AI, and the Future of Leasing
35:24 – Gino Wraps it Up
