Secrets to Scaling: Multifamily Insights from Rise 48’s COO and CFO | Jake & Gino Podcast
In this episode, Jake and Gino chat with Bikran Sandhu, COO and CFO of Rise 48 Equity, about building a multifamily real estate powerhouse. Bikran shares strategies on partnerships, scaling operations, value-add investing, in-house property management, and the benefits of SEO and PPC marketing.
In this episode, Jake and Gino sit down with Bikran Sandhu, COO and CFO of Rise 48 Equity, to explore the journey of building a multifamily real estate powerhouse. From forming partnerships to scaling operations across states, Bikran shares the strategies and lessons that helped Rise 48 succeed in the competitive real estate market. Learn about value-add investing, the pros and cons of in-house property management, and why focusing on SEO and PPC marketing can give you an edge in multifamily investing.
What You’ll Learn in This Episode:
- The founding story of Rise 48 Equity and the meaning behind the name
- Transitioning from partnerships to forming a fully-fledged company
- The pros and cons of in-house vs. third-party property management
- Adapting investment strategies to changing market cycles
- The importance of listening to investors and evolving business strategies
- How SEO and PPC marketing can outperform traditional ILS platforms
Chapters:
00:00 – Introduction
01:51 – The Story Behind the Name “Rise 48 Equity”
06:17 – How Complementary Skills Formed a Strong Partnership
07:53 – Evolving Investment Strategies from 2019 to Today
14:31 – Why Rise 48 Brought Property Management In-House
26:23 – Expanding to Dallas and Charlotte: How Rise 48 Selects Markets
36:53 – Leveraging SEO and PPC Marketing Over ILS Platforms
39:50 – Gino Wraps it Up