STOP Making This Investor Mistake! Why Your ‘Great Deal’ is Failing | Top Real Estate Hires Pt. 2
The biggest mistake real estate investors make when starting out? Not viewing their endeavor as a genuine business.
We discuss the critical roles you need to fill—from property management to bookkeeping—and share the painful (and expensive) lessons learned from waiting too long to hire. Stop working in your business and start working on it.
Access Part I here: 
• When to Hire Your First Employee? (The “I’…
Join Gino Barbaro of Jake and Gino as he continues the discussion on the crucial team members you need to build a scalable and successful real estate enterprise. He stresses that in the current market cycle, the focus has shifted entirely from just “buy right” to mastering the “manage right” component. If you neglect operations, even the most promising acquisitions will turn into “crappy deals”. In this video, Gino breaks down the complex reality of raising capital and highlights why Investor Relations is not a side job—it’s an entirely separate business that demands a dedicated, critical hire. 🔑 Key Takeaways:
✅ Great Deals Become Crappy Deals: In this phase of the market cycle, a lack of focus on asset management and operations will destroy returns, turning your best finds into failures.
✅ The Foundational Hires: The non-negotiable early hires include a Property Manager, Asset Manager, and Bookkeeper, as discussed in the previous video.
✅ Two Businesses, Not One: Running a multifamily operation and managing the equity/investor relations side are two different businesses that require separate systems and attention.
✅ The Critical Capital Relations Hire: If you are raising outside capital from day one, you must be prepared for the burden of investor reports, newsletters, K1 distribution, and constant communication—a full-time role that cannot be ignored.
✅ The Scaling Tipping Point: Around the 300 to 500 unit mark, most investors become completely overwhelmed by these operational functions and realize they can no longer do everything themselves. Chapters:
0:00– Intro: The Biggest Mistake Investors Make
1:05– The Shift from “Buy Right” to Mastering “Manage Right”
2:15– Recap of the Essential First Hires (PM, AM, Bookkeeper)
3:30– The Next Critical Hire: Capital & Investor Relations
4:45– Why Multifamily and Capital Raising are Two Different Businesses
6:00– The Daunting Workload of Investor Relations (Reports, K1s, Onboarding)
7:30– How Jake and Gino Scaled to 700 Units Without Syndication
8:55– The Unit Threshold Where You Get Overwhelmed We’re here to help create multifamily entrepreneurs… Here’s how: Brand New? Download your complimentary copy of our best-selling book on Multifamily Investing:
https://jakeandgino.mykajabi.com/WBP_PDF
Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉