The Future of Multifamily: An Economist’s Perspective
Join Gino Barbaro as he sits down with Greg Willett, Chief Economist at LeaseLock and a leading voice in multifamily housing.
With decades of market research experience, Greg shares data-driven insights on crucial trends impacting rent growth, supply, resident behavior, and operational risk.
Discover how LeaseLock is helping owners and operators maximize performance in every market cycle by rethinking the traditional security deposit. Key Takeaways:
✅ The Rise of Resident-Centricity: The multifamily industry has shifted from a “show me the money” approach to prioritizing customer service and resident retention, especially in a competitive market with increasing supply.
✅ The Accidental Economist: Greg’s journey into multifamily, like many, was serendipitous, starting in real estate research and evolving into understanding operations through technology.
✅ Decoding Market Cycles: Greg breaks down the recent market cycles, including the COVID-19 interruption, and highlights the current surge in new supply and its anticipated tapering.
✅ Dallas: The Epicenter of Apartment Construction: Learn why Dallas consistently leads the nation in apartment construction, driven by a strong economy, job growth, and ease of building compared to coastal markets. Chapters
0:00 LeaseLock: A Security Deposit Replacement
0:37 Introducing Greg Willett: Chief Economist at LeaseLock
1:10 The Shift to Resident-Centricity in Multifamily
1:59 Greg’s Journey into Multifamily
2:47 The Evolution of Data Research
3:36 Understanding Market Cycles and New Supply
4:53 Dallas: The Multifamily Construction Hub
8:00 Bullish Markets and Austin’s Supply Challenges
9:14 Why Greg Joined LeaseLock
10:35 Long-Term Trends: Renter Nation and Affordable Housing
11:43 The Impact of Immigration on Housing Demand
13:10 AI’s Role in Multifamily Operations
16:23 The Rent Control Debate: Why Economists Disagree (Mostly)
19:00 New York City’s Rent Control Dilemma
21:01 Rent Control Across the Country
23:35 Sponsor Message: Happy Money, Happy Family, Happy Legacy
24:21 How LeaseLock Works for Owners and Operators
25:12 Pros and Cons of Security Deposits vs. LeaseLock
26:24 Overcoming Pushback on Security Deposit Alternatives
26:53 Resident Financial Health and Delinquency Trends (
28:44) Addressing Fraud in Multifamily Leasing We’re here to help create multifamily entrepreneurs… Here’s how: Brand New? Download your complimentary copy of our best-selling book on Multifamily Investing:
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