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Vice and Virtue – The Moral Premise with Stan Williams | The Julia and Gino Show

In this enlightening discussion, Gino and Julia dive deep into the world of storytelling with special guest, Stan Williams, author and expert on the “Moral Premise.”

In this enlightening discussion, Gino and Julia dive deep into the world of storytelling with special guest, Stan Williams, author and expert on the “Moral Premise.” They explore the magic behind memorable movies, the essence of well-rounded characters, and why some films resonate while others fall flat.

Stan sheds light on the importance of connecting with an audience’s values and the art of showing rather than telling. The conversation takes a turn into the realm of business, where Gino seeks insights on using storytelling to captivate potential investors.

Key Highlights:
The significance of flawed yet redeeming characters in storytelling.
A critique on current Disney movies and their didactic nature.
Practical storytelling tips for business and real estate pitches.
The transformative power of narratives in personal and professional settings.

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Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate.

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