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WBP – How To Grab Their Attention with Brendan Kane

Brendan Kane is a digital strategist for Fortune 500 corporations, global brands, and celebrities. He started his career in the entertainment industry managing digital divisions for two prominent movie studios.

His most recent book, Hook Point: How to Stand Out in a 3-Second World, breaks down the most effective strategies to generate new opportunities, innovate and scale businesses, and create a compelling brand—both online and off— to ensure that they thrive in the new micro-attention world in which we live.


Brendan Kane speaks to us about social media, pattern interruption and Eminem.




The Rundown

  • Economic Desertion
  • Internet Companies
  • Digital Distribution
  • Film Industry
  • Movie Producing
  • Corporate Mindset
  • Tech Platforms
  • Phys Ed
  • Film School
  • Favorite Films
  • Crafting A Story
  • Strategic Business Partnership
  • Raising Capital
  • Brevity
  • Focus Retention
  • 3 second mark
  • Pattern Interruption
  • Social Media
  • Meditation
  • Hook Point
  • Accelerating Demand
  • Articulation
  • Marketing
  • Subverting Expectation
  • Quality Content
  • 8 Mile
  • Scale
  • Traffic Sources
  • Fear
  • COVID-19
  • Consumerism
  • Future of Retail
  • Online Innovation
  • Movie Recommendations


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