Secrets of Story-telling with Dennis Ross

Secrets of Story-telling

“Honesty is the fuel of story-telling.”- Dennis Ross

On this episode, Jake and Gino are with Dennis Ross, the founder of Book Ambition, Inc. With a mastery of story, its construction, and presentation, Dennis serves authors, corporations, and startups from Wall Street to Silicon Valley.

Dennis shares the secrets of story-telling and explains how it is different from journalism. Story-telling is the secret that businesses around the world can use to flourish. It is not the product but the story that people buy in. There is no market place, but only human place. Connecting emotively is the way to engage with audience.

Dennis teaches a proprietary method of narrative construction (The Ross Story Method) that is utilized by Fortune 500 Companies and private clients around the world.

Key Insights:
00:00 Introduction
02:22 Writing is a beautiful burden
04:15 Story is not what happened, it is what happened because of what happened
08:28 Secrets of story telling
09:41 The greatest emotion of story tellers
11:37 Story telling is like CPR, it is designed to save others not yourself
14:51 How to engage the audience with story telling
19:35 “How do I say this”- is the great part of your speech
20:15 Seven stages of story telling
29:11 Best practices for finding connection with others
40:52 Wrap-up

To know more about Dennis’s initiatives, visit

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