The Go-Giver By Bob Burg & John David Mann

One of the huge benefits of hosting a weekly podcast is that you are able to ask successful entrepreneurs what books have had a profound impact on their lives. When we asked Dave Zook what was his favorite book, he quickly shot back “The Go Giver”. I was surprised to hear that Jake had listened to the book on Audible, and was in total agreement with Dave. That prompted me to buy the book, and I am thrilled to have listened to the guys for their recommendation.

The book resonated with me on so many levels with where I am on my journey in life. I have been able to leave my business, focus solely on real estate, and devote the majority of my energy to helping others achieve financial freedom through the Jake & Gino platform. My only regret was that I wasn’t exposed to the book sooner. I can assure you that my journey to financial freedom would have been a lot quicker.

I love the simplicity of the story, centering around a man named Joe, who is struggling in his job to land the big deal. He is introduced to a mentor names Pindar, who leads him on an amazing, eye opening adventure that changes Joe’s paradigm and in the process, is introduced to Pindar’s Five Law’s Of Stratospheric Success. Let’s focus on these five laws and how you can adopt these laws in your life.

The First Law: Value

Your true worth is determined by
how much more you give in
value than you take in payment.

In the book, Joe was only focused on his personal situation, similar to the mindset of most business people. The truly successful businessperson focuses on what they are giving, their product or service, rather than what they are getting. This has been a life-changing law for me to embrace. My focus has shifted to what we can give to our Jake & Gino community, and the more value we provide, the more successful we will become. As Zig Ziglar says, “You can have everything in life you want, if you will just help other people get what they want.”

The Second Law: Compensation

Your income is determined by
how many people you serve
and how well you serve them.

This was one of my biggest failures when I owned my restaurant. I only had one location, and could serve only a certain number of customers. With Jake & Gino, I have the ability to serve countless members located all throughout the world. Talk about scale!! As MJ DeMarco says, “To make millions, you have to serve millions”!

The Third Law: Influence

Your influence is determined by how
abundantly you place other
people’s interest first

Do you remember early on how I said that the book resonated with me at this point in my life. It would have been difficult for me and for anyone else to follow this life if their focus is on paying the bills and following the daily grind. Once the burden of focusing on paying the bills was removed, I was able to focus on our community and what their needs were. I was able to ask them what they needed and structure training and education based on their needs, not MY needs. HUGE mindshift for me.

The Fourth Law: Authenticity

The most valuable gift you have to offer is yourself.

The one thing that I treasure the most with Jake & Gino is the connections and friendships I have been able to develop. The most effective strategy to effect change in people’s lives is to share your story and your own shortcomings, as well as your successes. Be open to share your time and energy with others, and don’t expect to get anything in return. People will naturally gravitate to others who are open and authentic.

The Fifth Law: Receptivity

The key to effective giving is to stay open to receiving.

This is a tough one for most people. We are taught that it is better to give than to receive, and that’s how I used to live my life. Be open to receive any type of gift in life, whether it be a material gift or words of encouragement. I have received countless emails of thanks and encouragement for my work at Jake & Gino, and this gift has allowed me to continue to create value for our community. It has also allowed me to enjoy the work while in the grind.

Also read: Turning One Deal into Multiple Deals w/ Bruce Petersen

Everyone should put this book on their list, and read the book at least once a year. I have made it mandatory reading for every new Jake & Gino employee. Learn how to serve others first, and all your needs will be taken care of!!

Thanks for a terrific book Bob!!

The Go Giver

Bob Burg

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