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WBP – The Customer Experience with Joey Coleman

Joey Coleman was born in Iowa on a farm with 6 brothers and sisters. He’s been to law school, worked for the Secret Service, the CIA and spoken at NASA. He was a criminal defense lawyer and worked for the Clinton Administration. This is only a sample of the many things that have occupied his time over the years. He’s also the best-selling author of Never Lose A Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days  and an accomplished traveling speaker.

He talks with us about the difference between customer service and customer experience, how his system applies to multifamily and what he’s reading.


The Rundown

Design Symphony Backgrounds
Law School
Federal Government work
Ad agency
Customer experience
Chick Fil’A
Learning through Observation
The Customer Journey
The 8 Phases
Customer Retention
Property Management
Customer Service vs Customer Experience
Touch Points
The Bar Is On The Ground
Coming From A Place of Gratitude
Blue Ocean
Human Nature
5 Minute Journal
Atomic Habits
Systems, Not Goals
Never Lose A Customer Again
Moving The Bar

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