In this episode, Jake and Gino interview Steve Robinson, the former executive vice president and chief marketing officer of Chick-fil-A, Inc. He has authored “Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand”, a top-rated book on marketing and brand building strategies.
During his 34-year tenure at Chick-fil-A, Steve was integrally involved in the company’s growth–from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015–and was a first-hand witness to its evolution as an indelible global brand.
Businesses that are built around the Voice of Customer become formidable brands sooner than later.
Listen to the Podcast to learn more on how to build a brand from scratch and scale it up.
Learn more about Jake & Gino: www.jakeandgino.com
Read Gino’s book review: https://jakeandgino.com/covert-cows-and-chick-fil-a-by-steve-robinson-book-review/
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