On this episode, Jake and Gino interview Nir Eyal, the bestselling author of “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.”
00:00 Introduction
00:44 Hooked: How to Build Habit-Forming Products
02:52 Breaking the bad habits
06:00 The most common Energy Blocks and how to heal them
08:30 How to focus more effectively and rule out distractions
14:25 ‘When you invent the ship, you invent the shipwreck’ – Paul Virilio
17:40 How to develop good habits
23:55 The best product wins?
26:05 4 ways to break customer habits
35:37 Best success habits
36:08 Tips to scale up a business
37:30 Book recommendations: Factfulness: Ten Reasons We’Re Wrong About The World
42:10 Wrap-up
Visit Nir’s website: https://www.nirandfar.com/
Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company that controls over $225,000,000 in assets under management. They have created the Jake & Gino community to teach others their three-step framework: Buy Right, Finance Right and Manage Right®, and to become multifamily entrepreneurs.
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