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Lead With A Story w/ Paul Smith

On this episode, Jake and Gino talk with Paul Smith. He is one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, and the author of three Amazon #1 best-sellers: Lead with a Story (now in its 11th printing, and published in 7 languages around the world), Sell with a Story, and The 10 Stories Great Leaders Tell.

Over the last decade, storytelling has become one of the most rapidly growing tools used by business managers and executives. Companies like Disney, 3M, Motorola, and the World Bank have adopted storytelling as a key method of influence and leadership. Instead of corporate memos, email, and PowerPoint presentations, storytelling is now being used to inspire and motivate organizations, to create a vision for the future, to define culture and values, to set goals and build commitment to them, and to lead change. Check out this great conversation!

Key Moments:
00:00 Introduction
00:45 Paul’s background
01:20 How he got fascinated with the concept of story-telling
02:05 The power of storytelling to make a meaningful difference in your business or your life
06:16 How does it help in decision-making
12:00 How to craft a story and lead with inspiration
18:40 Short-form social media content vs. storytelling
22:55 Emotions define a story
27:30 How Paul mastered the art of storytelling
30:40 Stories no one wants to listen to
31:50 Top tips for real estate entrepreneurs to tell their stories
35:20 Wrap-up

Check out Paul’s website: https://leadwithastory.com/

Don’t miss out on this opportunity to learn the art of storytelling and branding.

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#storytelling #brandingtips #storytellingideas #entrepreneurtips #businesstips

The contents of this video are for informational and educational purposes only. They should not be considered investment, financial, legal or tax advice. Jake and Gino are not licensed in the insurance or securities industries and is not in the business of selling, soliciting or negotiating the sale of any insurance contract, security or other investment vehicle.

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