Self vs. Third-Party Property Management: Making the Right Choice

In the realm of multi-family real estate investing, achieving success hinges on three core principles: buy right, manage right, and finance right. Among these, property management often proves to be the most challenging and critical component. The decision to manage properties in-house or opt for third-party property management involves a careful evaluation of your goals, resources, and values. In this article, we’ll delve into the key considerations for choosing between self-management and third-party property management, drawing insights from an informative YouTube discussion featuring real estate experts Jake and Gino.

  1. Define Your Goals and Aspirations

Before deciding on your property management approach, it’s crucial to introspect and define your goals in real estate investing. Are you looking to achieve financial freedom, escape your corporate job, or build a substantial portfolio? Your goals will significantly influence your choice.

For instance, if your goal is to attain financial freedom quickly, managing your properties in-house might be a viable option. Jake and Gino’s experience demonstrates that self-management can generate substantial rental income and owner draws, enabling you to leave your job sooner.

Takeaway: Self-management may be the right choice if your goal is rapid financial independence and you have the necessary time and resources.

  1. Assess Your Capital and Location

Consider the amount of capital you have available for real estate investments and your geographical location. Self-management can be more feasible if you live close to your properties and have limited capital. On the other hand, third-party property management may make sense if you’re investing out of state or lack the proximity to oversee your properties personally.

Takeaway: Assess your capital and proximity to your properties to determine the practicality of self-management.

  1. Partnering and Scaling

Another pivotal aspect to contemplate is your willingness and ability to scale your real estate portfolio. When self-managing, scaling requires hiring property managers and expanding your infrastructure, which can become challenging if not executed correctly.

On the contrary, third-party property management allows you to focus on acquiring more properties without the burden of building an extensive management team.

Takeaway: If you aspire to scale rapidly, third-party property management offers a more straightforward path.

  1. Core Values and Control

Your core values play a significant role in this decision. If you value control and hands-on involvement in your investments, self-management might align better with your principles. Owning the property management process ensures you have the final say in decisions and operations.

Takeaway: If control is a priority and you’re passionate about managing properties, self-management is a suitable choice.

  1. Accountability and Communication

Regardless of your chosen approach, remember that you will ultimately be managing the property manager or your in-house team. Effective communication and accountability are essential to ensure that property management aligns with your objectives and standards.

Establish a regular reporting cadence to stay proactive and address issues promptly, whether you opt for self-management or third-party services.

Takeaway: Effective management and communication skills are crucial, regardless of your chosen property management approach.

  1. Long-Term Vision

Consider your long-term vision for your real estate investments. Are you content with a moderate-sized portfolio, or do you aspire to create a thriving real estate business? Your vision will influence your preference for self-management or third-party property management.

Takeaway: Your long-term vision should guide your choice, whether it involves owning a few properties or building a real estate empire.


Deciding between self-management and third-party property management in the world of real estate investing requires careful consideration of your goals, resources, values, and long-term vision. There is no one-size-fits-all answer, as the choice is highly individualized.

Ultimately, success in real estate investing relies on aligning your property management approach with your unique circumstances and aspirations. As you venture into this dynamic field, remember to revisit your goals and values periodically and be open to adjusting your strategy accordingly.

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