The Unplugged Alpha w/ Richard Cooper

On this episode, Jake and Gino are with Richard Cooper who is an entrepreneur, private equity investor, YouTube content creator, high performance coach & author. Richard exposes the comforting lies that have been holding men back from reaching their peak performance, enabling them to become a truly authentic Alpha that chases excellence and leads a successful passion-filled life.

Richard shares his views about how men have been conditioned to be the quintessential ‘nice guy’ and have been trained to be overly humble, kind to a fault to attract and keep the woman of their dreams and how this mentality is affecting the entire generation of men and the society on the collective level.

Key Insights:
00:00 Introduction
02:53 How does it feel when you work for your own-self?
05:10 Unplugging from society life
10:03 Having responsibility without authority
13:35 Relationship mistakes young entrepreneurs make
19:44 What should be the expectations in a relationship?
26:20 The major problem
30:25 How do we make the world a better place?
39:23 First steps to take for a young one to build them a strong man
41:51 In a nutshell

To learn more about Richard’s initiatives visit his website: https://www.richcooper.ca/
Check out his best-selling book on Amazon: https://amz.run/6HQt

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About Jake & Gino
Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate.

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