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WBP – Calling out the Creative with Tucker Max

In this podcast Jake and Gino talk to Tucker Max. Tucker explains how starting out trying to find his place in the world he was met with failure after failure. After being fired from both his first law firm job and the family he was left trying to figure a different path. Jake and Gino dive into how Tucker was able to come back from failure by recognizing his talent for writing and perusing it. They go on to discuss how a shot to Tuckers ego was the eye opener that lead to the idea of Scribe.


Tucker Max is the co-founder of Scribe Media, a company that helps people write, publish and market their books. He has written four New York Times Best Sellers, which have sold over 4.5 million copies worldwide. He’s credited with being the originator of the literary genre, “fratire,” and is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time. He was nominated to the Time Magazine 100 Most Influential List in 2009.

He received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He currently lives in Austin, Texas, with his wife Veronica and three children.

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